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Tetra Pak Launches New Packaging Material Effects to Help Brands Attract Shoppers’ Attention​

Tetra Pak Artistry effects don’t require a new packaging format or new equipment.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak Artistry, to help food and beverage producers revitalize the look and feel of their products. These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.
 
“In a world where almost everything needs to be ‘personalizable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper,” Charles Brand, EVP, product management and commercial operations at Tetra Pak, said. “The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”
 
Tetra Pak Artistry will include:​
• Tetra Pak Reflect: To incorporate holographic effects onto the package.
• Tetra Pak Metallized: To create a metallic effect.
• Tetra Pak Craft: To give the package the natural look of bare paperboard with wood fibers.
 
More offerings are in the pipeline, including Tetra Pak Sculpt, an embossed surface texture for an innovative consumer experience.



Cartons printed with Tetra Pak Artistry. (Source: Tetra Pak)

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